Banking on Change : Innovation is the name of the game as Southeast Asian banks chase long-neglected consumers in a battle to gain market share

Abstract/Sommario: Southeast Asia's banks have found a new focus: the consumer. Before the financial crisis demolished their balance sheets, most banks made their money lending to businesses. That game is no longer so profitable - so now they're starting to woo the long-neglected retail customer. It's a change in strategy that will force banks to improve their services, spend bundles on technology and transform their finances