Ties that Bind : Sino-German cooperation goes beyond iconic German brands
Abstract/Sommario:
Germany and quality are synonymous. In the 35 years since China developed relations with the European powerhouse, German brands like Mercedes-Benz, Leica and AEG have become well-known to Chinese consumers. Still, there is further room for the growth of cooperation and expansion. Increasingly, German SMEs are aware of China's massive potential and more of these intend to transfer their production bases to China. Perhaps the best news of all is the cooperation in environmental technol ...; [leggi tutto]
| Campo | Valore |
|---|---|
| Descrizione | Ties that Bind : Sino-German cooperation goes beyond iconic German brands/ Lan Xinzhen, [et al.] |
| Note |
IN Per: Beijing Review (English edition), Vol. 50, n. 40 (2007 October 4) p. 20-24 : ill.
|
|
|
| Autori | |
| Soggetto | |
| Liste personalizzate |
Tipo pubblicazione |
| Lingua | |
| ID scheda | 58950 |